Skip to content
The Lab

Studio

The future belongs to smarter production.
Not bigger budgets.

Every tool that came out last week.
And someone who knows which ones matter.

You've got an idea.

Now let's give it a visual world people won't forget.

01

Manifesto

The tools are new.
The experience isn't.

HYPERLAB was founded by Jochen Seibert / Noel Pix, bringing more than 25 years of experience in high-end advertising, music production, sound design and broadcast.

His work includes projects for Audi, BMW, Rolls-Royce, ARD / Das Erste, Deutsche Welle and Klassik Radio — and many more — as well as gold records and music productions with more than 200 million streams.

Decades of working with music, film, brands, emotion and timing have shaped a creative instinct that no tool can replace.

Today, all of that experience flows into HYPERLAB — combined with a new generation of production tools.

The workflow changed.
The standard didn't.

Jochen Seibert / Noel Pix, seated studio portrait
The HYPERLAB studio: a wall of guitar amplifiers, the mixing desk with monitors, synthesizer racks and a Les Paul on a stand
Gold award for the EISBRECHER album Die Hölle muss warten, presented to Noel Pix by Sony Music
Gold — EISBRECHER, „Die Hölle muss warten“ · Sony Music
02

The HYPERLAB approach

Act 01

Worldbuilding

Every project begins with a single image. From one frame, we create complete worlds, characters and visual universes that didn't exist before.

Act 02

Production

Creative direction and advanced AI production come together to create premium visuals that were once only possible with much larger productions.

Act 03

Campaign

A film is only the beginning. Every project expands into social media, launch assets and a complete visual identity.

03

Capabilities

01Social CampaignsOne production. Everything you post for weeks.
02Music VideosOriginal music videos. Existing footage rebuilt into films that were never in the budget.
03Spotify CanvasEight seconds on repeat. The part of the release people actually watch.
04Music Video VisualizersMusic without a video, made watchable. Full track length.
05CommercialsCommercials with the weight of a brand film. Without the crew, the schedule or the overhead.
06Brand FilmsA film about who the brand is. The one that outlives the campaign.
07Product FilmsThe product takes the lead. Every detail worth looking at.
08One Photo. Any World.Any world. From one photo.
04

Creative direction

Every project is creatively directed by one vision. When required, trusted specialists join the production — always under one consistent creative direction.

05

Start a project

contact@hyperlabvisuals.com

Tell us about your project, your audience and your ambition. Together we'll build the visual world around it.