Social-First Content
Social Campaigns
Five thousand views on a clip about your day. Zero new listeners. You already know this.
Talking to camera builds views. It doesn't build listeners — nobody hears a song in a vlog. And one big music video won't carry a release either: it's everything around it that keeps a track alive, and most artists never make any of it. There are over forty pieces on this page. Every one is music with a world around it, cut for the feed and built to send people to the track. Several passed half a million views.
That's the part we make. Not one film. A run of them, so there's something to post that isn't you talking.
Music by the respective artists and rights holders. HYPERLAB created the visuals.